From Stagnant to Success: The Story of Alicea HR Management’s Brand Transformation

Alicea HR Management is a human resources consulting firm that specializes in providing HR services to small and medium-sized businesses. They had a goal to expand their business into the coaching space and build upon their current brand assets. However, given the new space, they have not been successful in growing their customer base with their current branding and website design.

Obstacles

• Lack of clear brand positioning and messaging
• Unappealing website design
• Difficulty in differentiating the brand from competitors
• Limited growth in customer base

The Blueprint for Success

To help Alicea HR Management achieve their goals, Moox Creative Group conducted internal and external research to clearly define the most effective positioning strategy and brand extension development. This included:

1. Brand Positioning and Messaging: Our team worked with Alicea HR to define their unique selling points, target audience, and key messaging. This helped to create a clear and consistent brand voice that resonated with their target audience.

2. Brand Extension Development: We helped the company to develop a brand extension strategy that would allow them to expand into the coaching space while still maintaining consistency with their current brand assets.

3. Website Design: Our design team created a website that was visually appealing and easy to navigate, which helped to improve the user experience and increase conversions.

4. Brand Guidelines: We created a set of brand guidelines that ensured consistency across all touchpoints, including the website, social media, and marketing materials.

Achieving Their Goals

As a result of our efforts, Alicea HR Management was able to:

• Establish a clear brand positioning and messaging
• Develop a brand extension strategy
• Improve their website design and user experience
• Increase conversions and grow their customer base

A New Beginning

By working with Moox Creative Group, Alicea HR Management was able to successfully transform their brand and website to better appeal to their target audience. This led to an increase in conversions and growth in their customer base, allowing them to expand their business into the coaching space.